An important part of making use of the full power of Facebook to sell art lies in learning to use its powerful The Coolezt niche market tools. Any given piece of artwork is usually not going to have general mass market appeal and we generally do not have the budgets necessary to try to create that. The realistic alternative is to try to determine narrowly and concretely defined groups of people to show the work to and to engage in a dialog about the work. Each piece of artwork you create is going to connect most strongly with people of certain backgrounds, perspectives, occupations or current situations. Identify and define each of these groups of potential fans for the piece. Then, create a tab on that piece’s Facebook Fan Page and create a Facebook Ad that speaks directly to each group of people. Draw them into your fan page and get them engaged with the artwork.
As a bit of background, we are interested in the approach to selling artwork on Facebook that centers around building Facebook Fan Pages for each individual piece of artwork. This is a far different approach than building fan pages around an artist and their entire body of work or around a gallery or exhibition. All of these types of fan pages and websites have their place and purpose but selling a specific work of art is not it. Our focus is on how to get a particular piece of art out there, build a following, encourage a dialog in the safe environment of Facebook, create the environment where people can connect emotionally, build the piece’s investment and status potential through a growing and committed fan base and get the work into the right hands.
Back to identifying the specific groups of people who might find your piece of artwork irresistible…
Usually, the first group is easy to identify. To you, the artist, what is the piece about and who are you talking to? It is likely you have something in mind as the creator. Identify that primary group of people and define it.
Here are some examples:
1) To you, the piece is about rage. Build a Facebook Fan Page tab for the piece talking about the rage perspective on the piece. Then, create a Wall posting and Facebook Ad that leads people into the tab who have rage on their mind or who collect artwork depicting rage.
2) Your piece is about the color purple. Build a fan page tab focusing on how the piece explores the concept and color of Purple. Create a Wall posting and Facebook Ad talking to people interested in purple to bring them in and make them fans of your piece.
3) You created your artwork as a commentary on a current political situation. Create a fan page tab for your piece that discusses the topic and build a post and ad to bring in the potential fans and collectors of the piece.
Once you have your campaigns running about why you created the piece ask your friends, family and total strangers to give you their feedback on the piece. Be quiet. You are looking for perspectives, niche markets, that you had not thought of. If you tell them what it is about that is what you will hear. Combine what they say with what you know about them and define other potential groups of people this piece could be talking to. Build campaigns that talk to these new groups of people and add them to your efforts to build the fan page audience for the piece.
Once you have fans engaged in a dialog listen to what they say too. It is very likely that additional potential groups of interested people will be suggested by the dialog happening on the Wall. You will have the methods by which you want to be contacted with inquiries or purchases as well. Listen carefully in these conversations. More perspectives and additional potential niche markets often come to light in these interactions.
As you build a following for each piece do not ignore the fans once they are there. Spur dialog with the group (be sure to set the page permissions to allow fans to post to the Wall or it will be a monologue). Help them to bring the piece to life for themselves. Encourage them to contribute to the life of the piece in the safe conversational environment of Facebook. If you have ever tried to do this in a gallery or exhibition you know how hard it is when face to face. The social safety of the internet and of Facebook makes it far easier to encourage real dialog. Do not pass up the opportunity. As your fans for the piece increase in number and activity the process has the potential to take on a life of its own. At this point, any of the fans who might want to own the piece can see that their emotional connection is shared by others, overcoming their nervousness about what people will say when the piece is seen in their home. Interested fans can see the growing investment and status potential of the piece in the growing fan base if that is where their interest comes from. The growing numbers and activity give your piece credibility and exposure that has previously only been possible in high end galleries and museums combined with auction house success and media coverage. Now you can get to the same end either directly or in concert with your gallerist, whichever situation applies to your art practice.
Antique ceiling fans will always be of great importance because of their uniqueness and historical value. They are good collector’s items worthy of their own beautiful cases. These are fans manufactured from 1890 to 1950.The generations they cover are the following:
These antique fans are tulip-shaped and are adorned by rose-colored glasses. They also have beautiful lights and smooth wooden blades. Even today, this design is so popular many households have them in their collections. This is most especially ideal in Victorian houses but can also be perfect for modern houses.
This is one of the antique fans that you can purchase if you want an archaic home equipment. The antique designs are “art Nuevo” or new art designs that can add a traditional classy appearance to your room.
Art Deco and Art Moderne
These are more modern than the other counterparts because they combined modern art and intricate handicraft into one brilliant design. You can identify this antique fan by its incredible fusion of modern and antique art.
Some pointers you may want to consider
These antique fans are ideal for Victorian houses or even modern houses that want to display the awesome and admirable artistry of the olden times. You should be careful however when asking dealers to ship them because they are more prone to destruction because of their antiquity. But you can easily do proper restoration as long as the basic designs and parts are not damaged seriously.
Advantages of antique fans
• They will look elegant in any setting because antiques are usually worth a fortune and are wonderful home equipment. Their intricate and uniquely shaped exterior will standout and lend a beautiful antique atmosphere to your home.
• They function well just like your modern ceiling fans, providing sufficient cool, clean air. You just have to maintain them and clean them regularly.
• They are priceless as they get older. Antique items become more precious and expensive. In a few years time, you may own one the most expensive antique ceiling fans in the world.
• You can buy them now at reasonable prices while they are still not very expensive. Display them with pride and gain the admiration of your friends and family. You can add that antique ceiling fan to your check out cart. You will not regret it. Antique fans will always be great additions to your home appliances.
The earliest surviving example of a fan from China is from a tomb in Hubei and dates to the Warring States Period (475 to 221 BC).
Most of the earliest fans that have been discovered have been from the old Kingdom of Chu where the fan seems to have been more firmly embedded into the culture than anywhere else. These Chu fans come in two categories; those up to two meters in length and designed to be wielded by servants, and those around 10 to 12 inches in length and are intended for personal use.
The first written record of fan appears in the Han Dynasty and coincidently is written on a fan. The Han Dynasty also sees the poem ‘Ode to Bamboo Fans’ by Ba Gu. At this time in history fans could be made from bamboo, ivory or wood – feather fans were particularly popular in Eastern China.
However it is in the Song Dynasty (960 to 1127) that the fan really comes into its own as an object of both art and culture. While the first person to have painted on a fan was supposedly Wang Xizhi in the Eastern Jin Dynasty, it is in the reign of Song Emperor Huizong that the Imperial Painting Academy was established and the favoured medium was to paint on fans. At first most of the images painted on fans were landscapes but as the Dynasty went on then they began to experiments and paint scenes from nature – eventually the fan became a popular medium for calligraphy and poetry.
It was in 988 that the first ‘folding fans’ come to China. They are recorded as coming from Japan as a part of a tribute being sent to the Emperor. They did not immediately take off in China as they were seen as something for the lower classes; this was predominantly a consequence of the fact that they could not be painted in the same way as the large fixed fans and they did not require servants to use them so did not have the same social cachet.
It is not until the Ming Dynasty that folding fans begin to become more socially acceptable. In ‘Random Notes of the Spring Breeze Hall’ by Lu Shen there is a story of envoys from the South East during the early Ming Dynasty being laughed at simply because they carried folding fans. It was the Yongle Emperor who seems to have rehabilitated the folding fan and who gave them as gifts to favoured generals and courtiers. Slowly they lost their associations with the lower orders and replaced the fixed fan as the fan of choice. Many of these folding fans were produced in Sichuan and in Suzhou, according to one record over a million folding fans were sent from Sichuan to the imperial court each year (although another, perhaps more plausible account puts it at 10,000). Sichuan in particular was associated with silk fans and Suzhou with painted bamboo fans.
One spectacular discover was made in 1949 in Beijing when builders discovered a folding fan some 24 inches high and with a spread of 60 inches, it required repair but the writing on the fan declared that it had been painted by the Emperor Xuande (1426-1435) himself.
The first sandalwood folding fans emerged in the 1920’s and rapidly became popular as the sweet scent of the wood was the perfect medium for making fans.
The Fan in Art
Handled or fixed fans can be round, oblong, hexagonal, heart-shaped, sunflower-shaped on any one of a vast number of other shapes. The round shapes are usually the most highly regarded and lend themselves most easily to painting. The handles themselves also come in a huge variety with over a hundred different types such as thin onion, swallowtail, eggplant or butterfly. The shapes of the handles can be a useful way of dating a fan. On silk patterns can be painted, weaved, embroidered, pasted or drawn.
Folding fans comprise the spread and the frame. Those for men are usually around 12 inches long and those for women about 8 inches long. They can be grouped according to the number of ribs they have; 12, 14 or 16 are all common number of ribs.
In art figures often associated with fans include Zong Liquan – the Chief of the Daoist Immortals – who carries the fan as his emblem and it is reputed to have powers tp revive the dead, and Huang Xiang who is a symbol of filial piety as he fanned his father’s bedside on summer nights.